Customer Service and Cold Calls

Cold Calls

Some days I get a lot of cold calls, most of which are badly done, which makes then more annoying than normal. The last one was from a SEO company I think. This is a service which I do not use for a variety of reasons which I carefully explained to the caller.
His objection handling technique was to quote, sarcastically, a variety of stats to prove I was wrong. I may have been wrong but as a prospect that is my choice and even my prerogative. The customer or prospect is always right until proved otherwise, a sure fire way to lose most customers is to insult them.
So I thought I would outline my thoughts on cold calling –

1 Don’t lie
2 Come to the point; introduce yourself and your company as soon as possible
3 Never deny that it is a sales call
4 Make sure you know why you are making the call – appointment, info gathering etc
5 Know what your first statement is going to be
6 Keep going, if all is not going well, may be review your content
7 If the call is successful, keep going
8 If the call is successful, confirm details and deliver
9 Be yourself

Customer Service
Talking to a trainer this week – she that customer service was all about attitude. Absolutely correct. Put yourself in your customer’s shoes and look at how your service is?

Thanks for reading this

Have a good Christmas

Paul