Blog
Return on Investment or ROI as it’s commonly called. It’s the cornerstone of all things commercial – or at least it should be, if we stop to think about the profitability of our business.
Vitally though, it doesn’t mean ‘don’t spend any money’, which is how all too many businesses are currently interpreting it.
What is does mean, though, is ‘make sure you get a measurable return on your spend’.
And that’s where targeted, professional sales coaching can be the best investment you’ll ever make in your business.
If you feel that your management team – or you as the business owner – is lacking that essential ability to convert leads into sales, then we need to talk.
And if you need a testimonial to take that first step, a client who recently received some coaching from me saw her business turnover transformed by 50% in 4 months, giving a ROI of around 300%.
So, no excuses, no buts – as the much missed Clive Gott would have said, “but, but, but, but – this isn’t the time for outboard motors”.
Paul Clarke 07876173444
Monday, 23 April 2012
Monday, 2 April 2012
Growing Business
Growing Businesses
There are many ways to grow businesses. That said, there are fewer ways to grow small businesses. Most businesses employing twenty or so people are not going to grow by acquisition, merger or franchising; although not impossible it’s not likely. Even with these ways of growth, the key requirement is that the overall company increases, hopefully, its turnover and its profit.
So let’s just put my spin on this via the insight of Ernesto Sirolli (Ripples on The Zambezi). He breaks business down into three parts: operations, sales and finance. He also says no one can do all three, maybe two but not three. Indeed, maybe most of us should stick to one.
Operations are the bit your business delivers – sandwiches, software, sales support. Sales include marketing and all that good stuff, whilst finance is just finance.
So where is this ramble going – simple, when I see that certain professions are going to grow a business, I begin to worry. To me it’s like the scorer running on the pitch to open the batting, or keeping wicket.
The point is, Sales is sales, and it’s the only way a company will grow. Yes the operational and the finance have to be right and must stay right as the sales increase. But other so-called professionals should leave increasing sales to people like me, who actually know what they’re doing.
There are many ways to grow businesses. That said, there are fewer ways to grow small businesses. Most businesses employing twenty or so people are not going to grow by acquisition, merger or franchising; although not impossible it’s not likely. Even with these ways of growth, the key requirement is that the overall company increases, hopefully, its turnover and its profit.
So let’s just put my spin on this via the insight of Ernesto Sirolli (Ripples on The Zambezi). He breaks business down into three parts: operations, sales and finance. He also says no one can do all three, maybe two but not three. Indeed, maybe most of us should stick to one.
Operations are the bit your business delivers – sandwiches, software, sales support. Sales include marketing and all that good stuff, whilst finance is just finance.
So where is this ramble going – simple, when I see that certain professions are going to grow a business, I begin to worry. To me it’s like the scorer running on the pitch to open the batting, or keeping wicket.
The point is, Sales is sales, and it’s the only way a company will grow. Yes the operational and the finance have to be right and must stay right as the sales increase. But other so-called professionals should leave increasing sales to people like me, who actually know what they’re doing.
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