Tuesday, 26 June 2012



Tell Me More about the Master Sales Group

Members of this Group will receive a synergy of energy, commitment, engagement and mutual support, together with expert input from Boston Clarke and its associates. The unique benefit of the Master Sales Group is that participants raise each other’s sales by challenging one another to create and implement goals, brainstorm ideas and support each other with total honesty, respect and compassion.

The aim is to achieve a Very Significant Increase in Sales at a very affordable price. It is not intended to be a talking shop or a networking group. My knowledge, experience and expertise will be applied to obtain real sustainable sales increases for each contributing member. So, only Apply if You Want More Sales and serious business growth.

These Special Offer prices are only for Bradford Grid members. £150 to increase your business – cheap at twice the price!!!!!

What Will You Get From It?

·         A real Business Action Plan relevant and applicable to your vision & passion
·         Real Life experience, skill and confidence
·         Accountability and genuine progress
·         An instant and valuable support network
·         Lots of big company sales and marketing insights
·         The Ultimate Goal – More Sales!

What do you need to do?

Think carefully about what you want from your business. Phone me NOW to discuss your business – 07876 173 444. Or even Skype me. Then, book a place if you want to grow YOUR organisation.

Where

Bradford –  Kala Sangam , Forster Square, BD1 4TY

Cost

£150 plus VAT for 6x two hour sessions, including room hire and light refreshments, minimum 3 months. Payable as £100 plus VAT up-front and £50 plus VAT after the first session.

When

First session 5th July 4-6 pm


Contact me for a place

Paul Clarke   07876 173 444               pc@bostonclarke.co.uk

Tuesday, 19 June 2012

How to Get Your Sales Really Moving… Part One


We’ve all been there – concern and uncertainty, leading to worry and even panic…. all driven by that one basic business conundrum. How do we convert prospects, leads, enquiries into sales?
Well, to help you on your way to Sales Nirvana, here are three of six basic steps to remember when you need to make that sale.

Firstly, Be Confident.
Take your time to consider your product or service. Think about how it can truly benefit the recipient or client. Put yourself in their position – what are the benefits that using you, your product or service can provide them with?

Think FAB – that’s Features, Advantages and Benefits. Analyse what your product or service does, how this can provide your customer or client with an advantage, and then think of the benefit that they will get from using it. And remember, it’s the Benefit that counts! Features are all well and good, but do they actually translate into a tangible business benefit – that’s what’s important to your customers. Remember  that while your product always has the same features its benefits may vary depending on context.

Secondly – stay in contact with existing customers
Remember, it’s far easier to sell to someone who’s already bought from you. They have already gone through the process of differentiating your offering from similar ones that your competitors provide. In essence, that means that, unless your customer service was truly abysmal (and let’s hope it wasn’t), you have an excellent chance of selling to them again.
Moreover, it costs far less for you to sell new products or services (or more of the same) to an existing customer, because achieving a ‘conquest sale’ is effectively ‘dead time’, until the actual sale crystallises.

Thirdly – Develop new products
Keep innovating – it’s a mantra that smaller businesses traditionally excel at. After all, SMEs 
 costs of new product/service development. And, importantly, don’t forget the costs associated with NOT developing.


 Thanks for reading - please comment if you wish - the next 3 will be posted soon 

Thursday, 7 June 2012

Quotes

Journeys


Social Media seems to be full of quotes and reality shows on TV seem to full of accounts of journeys. By journeys I don’t mean real journeys but merely the passing of time, which apparently are of real value in terms of learning.

 These descriptions usually involve some tearfulness and possibly a quote, whatever happened to our stiff upper lips .So I thought I would share some quotes which reflect my journey, generally not keen on these, but these are my favourite useful quotes .

...people will forget what you said, people will forget what you said, but people will never forget how you made them feel…          Maya Angelou

Doing the same thing over and over expecting the same result is insanity - ??? Maybe Einstein

If you think you can or you think you can’t you’re right –Henry Ford

Do I need to say more, and I did say useful quotes, have you any good quotes?