Price - Tip

You may well have looked at my last blog post which was just (just!) a quote from Ruskin about price.

Met some one this week who said they were very busy but not making any money ; so what's the answer .

First option is to cut costs , travel less , work from home and so on .

The other is to raise prices. Sounds obvious doesn't it .

So why do some many sales people fear asking for a high price for high quality ? I think the key word is fear and the idea of selling a product instead of the benefits of that product.

Sell the benefits hard and don't be afraid to ask the right price for the quality that you deliver .


Thanks Paul Clarke 07876 173444

John Ruskin's Sales Advice

Price

It’s unwise to pay too much. But it’s worse to pay too little. When you pay too much, you lose a little money, that is all. When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balances prohibits paying a little and getting a lot. It can’t be done. If you deal with the lowest bidder it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better. There is hardly anything in the world that someone can’t make a little worse and sell a little cheaper – and people who consider price alone are this man’s lawful prey.

John Ruskin – 1819 - 1900