Fancy a Change

The Truth about Change

So here's the situation: Millions of people are afraid to go after what they want because it would force them to stretch their comfort zones. To put themselves at ease and avoid taking the risk, they fool themselves into believing everything will all work out 'someday.' And the reason so many people believe it will all work out in the future is because of another seductive trap.

They may be afraid to go for it right now, but this 'someday' they talk about is completely free of fear and worry. In other words, they've convinced themselves that a time will come when they won't be afraid to go after their goals. Have you done this? Have you convinced yourself that the right feeling will hit you and you'll live the life you've always wanted to live? Chances are good that you have, and that's why I have to kill the myth with the truth...

You will always, always, always feel out of your comfort zone when it comes to changing and improving your life, and that 'special' time when everything falls into place will never come.
Successful people aren't lucky enough to be free of fear and worry; they move forward in spite of it. And this brings us to the main message I want you to take away from this newsletter.

What's The Answer?


The time to do the things you've always wanted to do is right here, right now. This isn't a practice run where you'll get to rewind the clock when you're ready to go for
it. This is the real thing.

You know I'm right. And I'm sure you've said these same things to yourself, but nothing really changed, did they?
You know you should go for it, but knowing it isn't enough to make things happen. So what's the problem? Why haven't things changed the way you always wanted them to?

Well one answer is to change something, just one thing and see what happens and then change something else and so on. Another more dynamic way is to take time out and decide what you really want to do, or set goals. Having set those goals, plot a track to achieving them.

More Sales Part two

Fourthly – Develop new pricing structures

This one is important – don’t forget that the typical SME often tries to gain business by undercutting the opposition. While this might work briefly in the very short-term, it doesn’t engender any customer loyalty. In fact, the only customers who will come to you are those out looking for a perennial bargain. So, as soon as you’re forced to raise your price (and make no mistake, this WILL happen), these people will leave you faster than you can say ‘rats’ and ‘ship’.

Worse still, SMEs often fall into the trap of ignoring their costs of production. Don’t forget – you have fixed costs (those associated with running your business – rent, power etc) AND variable costs (those associated with producing the item or delivering the service – buying in labour, materials etc). Both these need to be factored into your pricing structure.

And, don’t forget the economic argument of Total Revenue. So, if you raise your retail price, while it might result in fewer sales, those sales could ultimately be more valuable, as well as meaning that you may be less busy and hence more able to take on other more profitable customers.

Fifthly – Seek testimonials for existing clients

These are vital – endorsements from existing clients or customers are like ‘gold dust’. They demonstrate that others who have used you in the past are happy with what you did – remember that Word of Mouth is the most useful form of marketing, because it’s someone independently who is saying nice things about you.

While advertising is useful for raising awareness of you, your brand, your product & service, people know it’s paid for. As such, they don’t truly believe it nor engage with it. Testimonials provide that missing link – use they wisely.

Finally – Remember two ways to increase sales – new customers , or sell more to existing customers. Recite this every day – and watch your business grow.