Einstein and Change

Change

Albert Einstein. One of the most famous and celebrated men on the planet. Someone who’s theories have been proven again and again, by countless physicists and scientists.

But what’s a little lesser known about one of our 20^th Century’s true heroes is that he was something of a philosopher, able to turn his mind to complex thoughts just as easily as complex equations.

And one of the conundrums that he solved in that immensely talented mind of his was a definition of insanity, which goes something like: “Insanity is doing the same thing over and over again and expecting different results”.

Think about it for a moment. It’s absolutely blindingly obvious, beautifully succinct and utterly incontrovertible, isn’t it? So, just to reinforce the absurdity of this line of action, and to put another way for the benefit disciples of Anthony Robbins, if you do what you’ve always done, you’ll get what you’ve always got.

So, what’s the relevance to the conundrum of conjuring sales from thin air, in these challenging economic times? Well, the point is, unless we change our behaviour, our patterns of dealing and coping with matters, our sales are just going to a) run out of steam and b) dwindle while our competitors steal a march on us.

After all, there’s no doubt that, to coin a phrase, we live in interesting times. Thanks to the state of the global economy, it’s getting increasingly difficult to differentiate your product or service, and to close the sale. And all this begs the question, how do we ask for the order? How do we actually get the prospective buyer to sign on the dotted line?

Well, one of the most obvious statements to make is this: You can’t be all things to all people. In essence, you can’t be an expert at everything. So, if your skillset lies in product development, or back-office, or logistics, then why dilute that ability with a half-hearted attempt at sales? Better to get the relevant experience and understanding by engaging the services of an expert coach, who can train you and point you in the right direction.

So, my advice is, don’t be like everyone else, muddling through, making do and doing the same thing again and again. Think differently, and watch the rewards come in.