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Return on Investment or ROI as it’s commonly called. It’s the cornerstone of all things commercial – or at least it should be, if we stop to think about the profitability of our business.
Vitally though, it doesn’t mean ‘don’t spend any money’, which is how all too many businesses are currently interpreting it.
What is does mean, though, is ‘make sure you get a measurable return on your spend’.
And that’s where targeted, professional sales coaching can be the best investment you’ll ever make in your business.
If you feel that your management team – or you as the business owner – is lacking that essential ability to convert leads into sales, then we need to talk.
And if you need a testimonial to take that first step, a client who recently received some coaching from me saw her business turnover transformed by 50% in 4 months, giving a ROI of around 300%.
So, no excuses, no buts – as the much missed Clive Gott would have said, “but, but, but, but – this isn’t the time for outboard motors”.
Paul Clarke 07876173444
Monday, 23 April 2012
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If you cannot carve the ROI into stone, many businesses are reluctant to invest. Many things in business are a gamble, some more than others.
ReplyDeleteIt's a must however, to invest in something you know you need but can't quantify, because at the very least it should pay for itself.
A recent LinkedIn student secured a £24,000 order less than 2 months after completing their profile, not bad for an £80 investment.
...and slightly above 300% Paul ;)
Very impressive - lets hope it works for everyone
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