SAS and sales

Quick thought for a Sunday evening when Arsenal let again lose a vital match due to cock ups , I have finally stopped kicking the cat .

What has the SAS got to do with sales , apart from Who Dares Wins , Rodney ? Well a while ago I came across an acronym - SOS and was reminded of it today by the way I felt when Arsenal yet again cocked it up . I was in no state to talk to a client or a prospect . State being the first S in SOS and possibly the most important .

So why the SAS - not another acronym , no not that . The SAS when behind enemy lines attempt to leave no trace of their presence so they can't be tracked and part of this is a bag in which every possible trace , and I mean every possible trace , is put . It is known as a sh"* bag , for obvious reasons . The reason that this is important is that when in a sales situation you should put your negativity , your irrelevant thoughts and anything else that will lose you’re the sale in a virtual sh*$ bag and throw it away , a long way away .

Thanks have a great week

Paul