Lots of stuff about at the moment about Social Media. Lots of Gurus – (As Francis Wheen says, 'guru' is a useful word for people who can't spell 'charlatan'.) The fact remains that Twitter and so on are still part of the marketing mix for some people. The message still remains, that, as I see it marketing is still getting the right message, in front of the right people, at the right time. Mind you if social media is something you are interested in and want to find out how it should work, I can aim you, at a company who do know how it works.
There is frenzy about twitter and so at the moment. I think it is because of the film canister or the telex machine moment. Older more mature people remember telex machine s, even before fax, and 35mm film. My daughters’ dinner money used to be carried into school in a film canister, not any more. The King of hair, or the queen of hissy fits, Elton John is bemoaning downloads and the lack of albums covers.
In short, some things remain, but most things change all the time.
Paul
PS – check out http://www.leedsbusinessnetworking.co.uk/
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